Here's a good example of what I'm trying to convey dear readers. A friend of my father in Kota Damansara is a great artist. He makes a sizable amount of money. One day his mother's attorney called to tell him that she had left him around 120k of Malaysian ringgit. That is what was left of her estate after the attorney and the government took their shares. Immediately, he saw an opportunity to increase his business by using some of this money to advertise. Two months later, his first four-color, full-page ad appeared in an expensive magazine that targeted the very rich. The ad ran for three months. He received no replies from the ad, and all of his inheritance is now gone. He now wants to sue the magazine for misrepresentation.
This is a common case of someone who can build a beautiful hamburger, but knows little about business. When my father ask what happen and what he had learned, his only reply was that "advertising salesperson are crooks". My father after entering a class in sales and direct marketing really express his satisfaction of the classes. It really help him a lot, he said. But, after my dad asked him if he would willing to take a course in sales and direct marketing. His reply, "I don't have the time, and I don't want to wast my money."